娱乐业目前正在经历一场大规模的转型，这正在改变该行业在多个层面上的运作方式。 “新媒体”正在接管，它正在迅速发生！根据维基百科的说法，“新媒体最常见的是通过互联网按需提供的内容，可在任何数字设备上访问，通常包含交互式用户反馈和创意参与。新媒体的常见例子包括在线报纸，博客或维基，视频游戏和社交媒体等网站。“规模管理”是一家人才管理公司，主要致力于在新媒体领域内与人才和内容创作者合作和开发，一直处于这种先进媒体浪潮的最前沿。公司的所有者对演员和对娱乐感兴趣的任何人都有一个重要的信息：新媒体可以极大地增加娱乐事业的机会。演员朋友，如果你一直避免参与社交媒体，那么现在就开始利用它的时间了。虽然互联网和“新媒体”已经存在了相当长的一段时间（YouTube最近庆祝其10岁生日），但直到最近才有娱乐行业整体受到社交媒体的巨大影响。有许多社交媒体和新媒体平台，当然包括YouTube。这些平台有助于为许多人开展娱乐事业，并创造了新一代的名人。从那以后，我一直在与社交媒体影响者[他们从他们的工作中获得了显着的关注]工作。我们创建规模管理的动机来自于认识到数字空间正在占领世界！我们希望走在最前沿，弥合“传统好莱坞”和数字空间之间的差距。“Kyle Santillo对新媒体的兴趣始于他在公共关系和商业方面的工作。他说：“我去学校接受国际业务，我来自商业背景。我曾在纽约市的公共关系部门工作了4年半，是一名时装设计师，并在该工作的最后两年担任公关总监。当许多公共关系预算开始在社交媒体影响者身上花费时，我开始看到新媒体浮出水面。“虽然这些网络明星很多都是在网上出生的，但他们的社交媒体声誉可以帮助他们访问很多其他娱乐机会，包括表演工作。对于演员或艺术家来说，社交媒体和新媒体提供了更多分享工作的机会，这最终会带来更多机会进一步发展自己的事业！我有幸了解规模管理所有者Matthew Scott Martin和Kyle Santillo很长一段时间，他们是两个极其积极，勤奋的人。我采访了Matthew和Kyle（以及Clayton Santillo，他也为公司工作） – 接受采访，了解他们在新媒体中担任人才经理的工作。点击下一张幻灯片阅读！人才管理公司Scale Management由Matthew Scott Martin和Kyle Santillo拥有。 Matt Martin对该公司说：“我们是一个专注于新数字世界的个人人才管理集团，并将其与’娱乐’传统世界联系起来，这样我们的客户不仅可以充分利用这些机会已经在传统世界中出现，但也正在充分利用新媒体的机会。“我问马修关于他的工作背景 – 以及规模管理作为一项业务的方式。他回答说：“我来自传统的音乐背景，与各种标签和艺术家合作。
The entertainment industry is currently experiencing a massive transition, which is changing the way that the industry operates on many levels. “New Media” is taking over, and it’s happening quickly! According to Wikipedia, “New Media most commonly refers to content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback and creative participation. Common examples of new media include websites such as online newspapers, blogs, or wikis, video games, and social media.” Scale Management, a talent management company that focuses primarily on working with and developing talent and content creators within the new media space, has been on the cutting edge of this progressive wave of media. The owners of the company share an important message for actors and anyone interested in entertainment: new media can seriously boost opportunities in a career in entertainment. Actor friends, if you’ve been avoiding getting involved with social media, the time to start utilizing it to your advantage is right now. Although the internet and “New Media” have been around for quite some time (YouTube recently celebrated its 10th birthday), only fairly recently has the entertainment industry overall been affected dramatically by social media. There are numerous social media and new media platforms, including of course, YouTube. These platforms have helped to launch careers in entertainment for many people, and it has created a new generation of celebrities. Since then I have been working with social media influencers [who have gained a notable following from their work]. Our motivation to create Scale Management came from recognizing that the digital space is taking over the world! We wanted to be on the cutting edge, bridging the gap between ‘traditional Hollywood’ and the digital space.” Kyle Santillo’s interest in new media began with his work in public relations and business. He said: “I went to school for international business, and I come from a business background. I worked in public relations in NYC for 4½ years for a fashion designer and was the PR Director during the last 2 years of that job. I was starting to see new media come to surface when a lot of the public relations budget was starting to be spent on social media influencers.” Although many of these internet stars are born online, their social-media fame can help them to access many other opportunities in entertainment, including acting jobs. For an actor or an artist, social media and new media provide more opportunities to share work, which ultimately leads to more opportunities to further one’s career! I have had the privilege of knowing Scale Management owners, Matthew Scott Martin and Kyle Santillo for quite some time, and they are two extremely motivated, hard-working individuals. I caught up with Matthew and Kyle (as well as Clayton Santillo, who also works for the company)- for an interview regarding their work as talent managers in new media. Click the next slide to read it! Talent management company Scale Management is owned by Matthew Scott Martin and Kyle Santillo. Matt Martin said of the company: “We are a personal talent management group that is focused on the new digital world and connecting it with the ‘traditional world’ [of entertainment] so that our clients are not only taking full advantage of the opportunities that are already out there in the traditional world, but also are taking full advantage of the opportunities in new media.” I asked Matthew about his work background- and how Scale Management as a business came to be. He replied: “I come from a traditional music background, working with various labels and artists.