使用和满足研究揭示了人们经常消费媒体的几种动机。这些包括习惯，陪伴，放松，消磨时间，逃避和信息。此外，一项新的研究机构探讨了人们使用媒体来满足更高阶的需求，如寻找意义和考虑价值观。从使用和满足的角度进行的研究涉及各种媒体，从广播到社交媒体。使用和满足对个体差异的强调导致研究人员研究人格影响人们使用媒体动机的方式。例如，弗吉尼亚理工学院和州立大学的一项研究调查了神经质和外向性等人格特征，看看具有不同特征的人是否会识别出看电视的不同动机。研究人员发现，具有神经质个性的参与者的动机包括通过时间，陪伴，放松和刺激。对于具有外向性格的参与者来说，这是相反的。此外，虽然神经质的人格类型最喜欢陪伴动机，但外向型人格类型强烈反对这种动机作为看电视的理由。研究人员认为这些结果与这两种人格类型一致。那些更加社会孤立，情绪化或害羞的人，对电视表现出特别强烈的亲和力。
澳大利亚堪培拉Assignment代写：外向型人格
The use and satisfaction of research reveals several motivations for people to consume media frequently. These include habits, companionship, relaxation, killing time, escaping and information. In addition, a new research organization explores the use of media to meet higher-level needs, such as finding meaning and considering values. Research from the perspective of use and satisfaction involves a variety of media, from broadcast to social media. The emphasis on using and satisfying individual differences has led researchers to study the ways in which personality influences people’s use of media motivation. For example, a study by Virginia Tech and State University investigated personality traits such as neuroticism and extroversion to see if people with different characteristics would recognize different motivations for watching TV. Researchers have found that motivation for participants with neurotic personality includes time, companionship, relaxation and stimulation. For participants with an extroverted personality, this is the opposite. In addition, although neurotic personality types most like companion motivation, extroverted personality types strongly oppose this motivation as a reason to watch TV. The researchers believe that these results are consistent with these two personality types. Those who are more socially isolated, emotional, or shy have shown a particularly strong affinity for television.