The use and satisfaction of research reveals several motivations for people to consume media frequently. These include habits, companionship, relaxation, killing time, escaping and information. In addition, a new research organization explores the use of media to meet higher-level needs, such as finding meaning and considering values. Research from the perspective of use and satisfaction involves a variety of media, from broadcast to social media. The emphasis on using and satisfying individual differences has led researchers to study the ways in which personality influences people’s use of media motivation. For example, a study by Virginia Tech and State University investigated personality traits such as neuroticism and extroversion to see if people with different characteristics would recognize different motivations for watching TV. Researchers have found that motivation for participants with neurotic personality includes time, companionship, relaxation and stimulation. For participants with an extroverted personality, this is the opposite. In addition, although neurotic personality types most like companion motivation, extroverted personality types strongly oppose this motivation as a reason to watch TV. The researchers believe that these results are consistent with these two personality types. Those who are more socially isolated, emotional, or shy have shown a particularly strong affinity for television.