如前所述，在过去几年中，新媒体和社交媒体的发展和变化都非常巨大。但这并不意味着这是一种从社交媒体平台中获得娱乐成功的“新”现象。演员Lucas Cruikshank和歌手贾斯汀比伯是几年前因YouTube而成名的先驱艺术家的两个例子。鉴于新媒体正在以指数速度增长，它在哪里？什么会成为“YouTubers”和“网络名人”？我问Matthew他认为新媒体行业和他的公司将在几年之后。马特解释说：“唯一可以肯定的是，我们会看到更多品牌通过社交媒体转向广告。我们还将看到娱乐从电视/电影转向互联网和流媒体网站。我预测在未来10年内，创纪录的销售将不复存在;因为社交媒体平台已经存在了相当长的一段时间，所以我想马修和凯尔为什么现在就参与新媒体这么重要。马特解释说：“好吧，我们看到新媒体的快速转型。四年前的新媒体是[仅] YouTube。现在，新媒体由一大堆平台和领域组成。“（内容创作者取得成功的这些平台的例子包括Vine，Instagram，Snapchat和Twitter，仅举几例。）Matt谈到规模管理的未来： “在接下来的几年里，我们公司肯定希望尽可能扩大规模。然而，我们将把它放慢，因为我们的客户的福祉和发展是我们的首要任务。“规模管理的客户已经很好地看到很多成功，因为艺术家已经开始了社交媒体。点击下一张幻灯片，与他们中的一些人见面，看看他们如何使用社交媒体来帮助铺平道路，让他们的梦想在娱乐中成真。
As mentioned, in the last several years new media and social media have grown and changed tremendously. But this doesn’t mean that this is a “new” phenomenon of finding success in entertainment from social media platforms. Actor Lucas Cruikshank and singer Justin Bieber are two examples of pioneer artists who became famous several years ago because of YouTube. Given that new media is growing at an exponential rate, where is it all headed? What will become of “YouTubers” and “internet celebrities”? I asked Matthew where he believes the new media industry and his company would be several years from now. Matt explained: “The only thing that is for certain is we will see more brands moving to advertising through social media. We will also see entertainment moving away from TV/film to the internet and streaming sites. I predict that in the next 10 years, record sales will be non-existent; people will solely stream.” I asked Matthew and Kyle why it is so important to become involved with new media now, given that social media platforms have been around for quite some time. Matt explained: “Well, we have seen a rapid transformation in new media. New media four years ago was [only] YouTube. Now new media consists of a whole slew of platforms and realms.” (Examples of these platforms where content creators are finding success are Vine, Instagram, Snapchat and Twitter, just to name a few.) Matt says about the future of Scale Management: “In the next few years our company is definitely looking to expand as much as we can. However, we are going to take it slow, because our clients’ well-being and development are our top priorities.” The clients of Scale Management are already well on their way to seeing lots of success as artists who have gotten their starts due to social media. Click the next slide to meet some of them, and to see how they are using social media to help pave the way to making their dreams come true in entertainment.